Now that social media and inbound marketing are making their way through business and culture, and mobile devices, are altering consumer purchasing patterns, new opportunities and complexities are developing within organizations. With this conference, we aim to illustrate how mobile technology is being used to enhance business strategy in a way that is mutually beneficial for the company and the consumer. Our mission is to bridge the gap between academia and real-world practices, thereby strengthening the connection between the frameworks taught in schools and practical applications being used in organizations.
Justin Levy, Head of Social Media, Citrix Online
Dave Wieneke, Digital Strategy Practice Director, ISITE Design
Anand Rajaram, Product Manager, HubSpot
Janet Aronica, Content Marketing Manager, Localytics
Jill Avery, Assistant Professor of Marketing, Simmons College
Dusan Koljensic, Creative Director/Experience Design, SapientNitro